Uprising Productions supported the global launch of TOUS TOUCH THE LUMINOUS GOLD by casting Ekaterina Pushkina as the face of the new TOUS fragrance.

We managed talent casting and supported the production process, contributing to the rollout of a worldwide campaign that positioned Ekaterina Pushkina as the embodiment of TOUS’s luminous, joyful femininity, reinforcing the brand’s global visibility and emotional connection with its audience.